Best Practices for Creating a Page

This checklist is to help ensure that when you are drafting and building your page, you are creating the content appropriately. This list is an overview of the steps needed, but, if you have any questions, please join a Co-working Session. The checklist has been broken into sections. Depending on your level of experience, you may not need to use all sections. If you are new to creating content on the Web Platform, we strongly encourage you to follow each step. 

 

  1. Create your page (Content > Add content > Page)
  2. Add title
    Note: The page name may be cut off if your page title is too long or your page is further down in the site structure.
  3. Add subtitle (optional)
    Note: This can be used to help shorten your page title. The text is smaller than title text.
  4. Add teaser  text (optional)
    Note: This is the text that will appear in the internal search results to help users navigate to your page.  
  5. Sections (Medschool Only)
    1. Select the appropriate site access.
      Note: Think of this as "permissions"
  6. Search Engine Optimization (SEO) Section 
    • Add a Target Keyword
      Note: This is the search term or phrase people will Google to find this web page.  
    • Add a Meta Description
      Note: The short summary displayed underneath the URL in Google’s search results as well as the Web Platform search page.
    • Add Social Media Image (optional)
      Note: This is the image displayed when this page is shared to sites like Facebook, Twitter, etc.
    • Add an Original Source URL (optional)
      Note: If this content is being reposted, please enter the URL of the original source material so the search engines know which version is the “main” copy. 
    • Select Hide from Search Engine (optional)
      Note: Select this option to prevent search engine spiders, like Google, from crawling this page and adding it to their search results.
  7. Search Listing Options Section 
    • Select the appropriate Area Category (optional)
      Note: This is used as part of the page search results. To have additional terms added, please contact your Site Administrator or fill out a Support Form
    • Select the appropriate Page Category (optional)
      Note: This is used as part of the page search results. To have additional terms added, please contact your Site Administrator or fill out a Support Form
    • Add a Page Tag (optional)
      Note: Add topics to your page. This is used as part of the search results. To have additional terms added, please contact your Site Administrator or fill out a Support Form

      Once you have made your selections, the categories will appear as part of the faceted search. This means that site visitors can easily filter to your content. This is a great tool to help make it easy to find large amounts of text or data.  

      Screenshot of the Search listing options when creating a page
  8. Related Content Section
    • Add a Person Reference (optional)
      Note: The person must first be added to the site to display in the results.
  9. Scheduling Options Section
    • Publish on (optional)
      Note: All fields must be completed for this to work. If a field has gray text, you will receive an error.
    • Unpublish on (optional)
      Note: All fields must be completed for this to work. If a field has gray text, you will receive an error.
    • Publish state (optional)
    • Unpublish state (optional)
  10. Menu Setting Section 
    • Select Provide a Menu link.
      Note: This field is automatically populated and must not be altered.   
    • Select a Parent link.  
      Note: Select the appropriate parent link.
  11. Click Save
  1. Click Start Creating Content
  2. Click Add Section
  3. Select the Two Column Menu [1:2]
    Note: All pages must have a menu at the top of the page.
  4. Add the rest of your content as desired by selecting the needed components and sections.
    Note: Visit this page to learn more about creating components and sections.
  5. Click Save
  1. Do all links work?
  2. The first time an acronym is used, it needs to be written out in full.
  3. Is the site structure of your content easy and logical to follow?
  4. Accessibility - Are all e-mail addresses accessible (not written out in long form)?
  5. Accessibility - Is all URL text accessible (not written out in long form)?
  6. Accessibility - Is button text accessible (text does not include terms like "learn more," "read more," etc.)?
  7. Accessibility - Do all images have the appropriate alt text?
  8. Do you have copywrite permission to use the image?
  9. Any images should not look like stock photos.
  10. Is your image an actual photo and not clip art or the like?
  11. Accessibility - No images have text as the main message.
  12. Accessibility - Have all documents on the site been remediated?
    Note: This means your document has gone through a special process to make it meet the WCAG 2.0. This is a Federal requirement that UCLA must meet. For more information on accessibility, please contact the UCLA Disabilities and Computing Program.
  13. SEO - Do pages have target keywords?
  14. SEO - Do pages have meta descriptions?
  15. SEO - Have social media images been added (if needed)?
  16. SEO - Have canonical URLs been added?
  17. Has another person proofread your content?
  18. Has a stakeholder reviewed and approved your content?
  19. Publish your page.

Review Your Content as a Non-login User  

  1. Can you get to your page?
  2. Do all links work and not use terms like “Learn More”?
  3. Verify that your images do not have text as a main message.
  4. Does your page have a left-hand menu?
  5. If you had never been to the site before, would you understand the message?